I did an interview today on the topic with MSNBC “career diva” Eve Tahmincioglu. See link here
I wrote a blogpost last year on the dilemma. Here is the link.
Generally, you are in charge of your own brand. You get to choose your own packaging to showcase your fashion sense, career image and life purpose.
Here are some principles for perpetuity:
- Dress for the job you want, not just the job you have now
- Watch for visual cues from those you admire
- Consider your personal brand and how your attire transmits signals
- Be appropriate for your role
- If you are going to multiple venues during the day, dress for the dressiest.
- You can always remove a jacket or alter accessories to suit the more casual setting
- Who you want to be and how you look must be congruent
Some comments on Ines:
There was an early role model in sports broadcasting who was also a former beauty queen. The elegant, classy Phyllis George. But she was pioneering in a U.S. media market, which favored attractive, but conservative females, albeit with a touch of sass. The female on-air TV talent in Latin America has a distinctive aspect of va-va-voom. So…it is important to view Ines in the context of her home market.
Photo commentary: A video shoot at D/FW Airport to promote voice mail technology for VMX, my first high-tech ad/PR client. I was cast as a busy, traveling businesswoman who wanted an easy way to stay in touch with her office and clients. Even in the 1980s, they wanted the Dress for Success look and there was one little John Malloy silk neck bow in my wardrobe — added to a demure silk tweed suit with a wrap skirt. Vintage, anyone?
September 16, 2010